Curators and creators of what’s next. Partner with us to build what’s next.
At Okay Media, we’re interested in raising the bar for creativity across the luxury and lifestyle ecosystem.
As India evolves, the idea of luxury is evolving with it. Yet in the broader cultural conversation, luxury is often misunderstood. Reduced to excess, indulgence, or spectacle.
We believe luxury should carry meaning.
Through strategy, creative direction, and cultural thinking, Okay Media helps brands shape narratives that bring depth to the luxury and lifestyle ecosystem.
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Most brands don’t need more content, just clearer thinking.
Okay Media works at the intersection of strategy, creative direction, and cultural insight to build brands people want to follow.
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Strategy
Positioning, narrative development, and audience insight that shape how a brand enters culture.
Creative Direction
Visual language, campaign thinking, and art direction that make brands recognisable and memorable.
Brand Systems
Content, IP, and experience design that allow brands to grow consistently across platforms.
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Editorial thinking: Our process borrows as much from magazines, archives, and literature as it does from marketing.
Hands-on creative direction: We stay involved in the thinking and the making.
A curated creative network: Through OKM Gig, brands can access a wider ecosystem of designers, filmmakers, strategists and editors.
Our Approach
Diagnose: Brand audit and opportunity mapping.
Position: Clarifying the brand’s role in culture.
Direct: Creative direction across visual and narrative systems.
Build: Campaigns, content, and collaborations.
Selected Work
We work across hospitality, fashion, wellness, culture, and emerging consumer brands.
Our role often sits upstream, shaping the thinking before the visuals.
MANA
Last Seen at 3am.
Year
01/01/2025
MANSA
The Loopy Launch Collection
Year
01/01/2025
Our Story
Every decision we make is shaped by a clear sense of purpose. Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.
Meet the Team
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Ayla Dhawan
CO-FOUNDER
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Khooshi Sud
CO-FOUNDER
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Khushi Mistry
Visual Designer & Strategist
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Shreya Singh
Social Media Strategist
What We Offer
We work across hospitality, fashion, wellness, culture, and emerging consumer brands. Our role often sits upstream, shaping the thinking before the visuals.
Our Services
Campaign Ideation & IP’s
Our process borrows as much from magazines, archives, and literature as it does from marketing.
Branding / Creative Direction
We stay involved in the thinking and the making.
Social Media Management & Strategy
Through OKM Gig, brands can access a wider ecosystem of designers, social media managers, strategists and editors.
& More
Okay Media is founder-led, which means the people you meet are the people doing the thinking.
Why brands choose Okay Media
Hands-on creative direction
We stay involved in the thinking and the making.
Editorial thinking
Our process borrows as much from magazines, archives, and literature as it does from marketing.
Founder led
Okay Media is founder-led, which means the people you meet are the people doing the thinking.
A curated creative network
Through OKM Gig, brands can access a wider ecosystem of designers, social media managers, strategists and editors.
